Monday, October 24, 2016

Peace of mind on SALE…SALE…SALE

By- Mridula Chaudhari
For every minute you remain angry, you give up sixty seconds of peace of mind - Ralph Waldo Emerson
   Early morning cup of tea always has an accompaniment, that of a daily newspaper. I can’t think of my morning cuppa without my most bankable companion. It is such an amazing mix that few can live without. Now a days, however, many households do not get their daily newspaper, they prefer reading online. This is a good habit, costs less, but does it give similar joy? I have my own doubts.

    Akbar Shaikh is an exceptional example of a newspaper vendor. Whatever the weather, heavy rain or chilling cold, Akbar has to drop the newspaper at my doorstep, exactly at 5.15. He braves all weather conditions, his own home conditions, his physical condition or his health condition. I cannot but admire Akbar for his regularity and prompt service. On the days when waking up is difficult, I take my inspiration from Akbar and leave the bed promptly.

    Coming back to the newspaper reading, on that particular day I took the newspaper inside and it felt extremely bulky. Thinking that there is load of news in it, I grabbed at it and with my steaming hot cup of tea proceeded to read it. But lo…, I kept turning page after page and advertisements kept staring in my face. Diwali Dhamaka was happening much before Diwali. With sales by the most popular online stores, newspaper shouted….SALE….SALE…..SALE.

   If these were online sales, then why did they need print media to support them for advertising? Why couldn’t they just confine their shouts of SALE….SALE…SALE online? If they did so, life for people like me, who read news in the newspaper, would be so much more livable?
There was so much sale, that I felt they would give the goodies free of cost after a while!!! Their Diwali Dhamaka was already making dhamakas at people’s house with women fighting with their husbands to loosen their purse strings.

    I kept turning page after page and still there was no news. I was wondering what happened to Pakistan and to PM’s itinerary and if girls were safe in our country, all of a sudden. The newspaper had only the SALE…..happening with cell phones, jewellery, TV, Refrigerator etc. on offer.

    I was wondering why people were spending so much money, spending or squandering, and that too just by clicking and entering their credit card numbers. Once Diwali is over and it is back to the grind, I can bet we would have bought half the things that we did not require at all. These goodies have entered our homes and taken away not just the space in our homes but our peace of mind too. In the bargain we SOLD our peace of mind, I guess!!!